Visual Sorytelling is not a new craft. It has been used since the first people have being painting images in caves. And it’s been with us for so long because it’s one of the most effective communications ways. Our brain can actually process visuals 60000 times faster than text and studies show that images that have visuals drive up to 180% more engagement than the ones without.
Enough with the numbers, Visual Storytelling is can be used to tell the story of who you are, cherish the past and projects future goals and aspirations.
Beside that it can be used to establish emotional contact with your customers, create a world they can fit in and identify with while communicating your brand key values because Visual Sorytelling and the world of images is universal.
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